Social Media Marketing
What Is Social Media Marketing?
Social media marketing is the promoting of products or services over social media networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest and Google+.
The goal with social media marketing is to blend in with the user-generated content on that platform. If it’s selfies on Instagram, figure out a way to promote your product with a selfie or pay an influencer to post about your product on the platform. The reason you want to blend in is because ads have a negative reaction and social media users typically scroll right past them. The problem here is that the social media platforms will still charge you for impressions or clicks even if the person isn’t interested. Of course you can optimise the campaign to avoid these pitfalls but if you start right by blending in, you’ll never have to worry about the biggest problem in social media marketing.
No one wants to be interrupted or “attacked” by an advertisement.
Your content strategy needs to be planned in advance and created so that you can always be ahead of the schedule. The key to social media marketing is consistence. If you stop posting, you lose engagement and waste money.
Get your content all ready to go and schedule it with a scheduler. Then you can focus on the optimisation and efficiency of your content. Once you have plenty of content getting posted, you’ll begin to see insights into what types of content people like and what gets shared. You can start to optimise your campaign to only create what works.
Most of the time in social media marketing, you don’t need to create your own content. Or if you do, you can just make changes and personalisations to existing content. Curating existing content that is already generating a “buzz” will boost your brand and channel a lot more than trying to make your own mediocre content if you’re not a professional marketer.
Make sure to choose high-quality content that is consistent with your brand and give attribution to the creator. No one likes a content thief.