Content marketing is a combination of art and technology, creation and optimisation. We create intriguing content that engages people and computers. Your content should fill a need, answer a question or be a resource for your audience. It must also be optimised for searches so that your audience can find it.
The whole reason for content marketing is to:
“Build & Engage Your Audience”
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SEO – Search Engine Optimisation
SEO is important before and after you create content.
Before you start, you need to know what keywords are being searched and what people are looking for. This way, you can create the resources they already want.
Once you create the content, it’s important to promote it by getting backlinks and optimising it for the searches you want it to show up in.
Once you have something valuable…
“Get People To Find It”
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