SEO – Search Engine Optimisation
SEO or search engine optimisation is a general term for getting content to show up on the first page of Google’s search results pages for specific keyword searches.
Example: trying to have your article about yachts show up as the first organic result for “best yachts 2017”
First of all, it’s pointless to churn out material that no one is searching for. The point of business in the millennium is to:
“give the people what they want”
How do we do this? We find what they’re searching for and then create resources for them.
Keyword research is the beginning step of all content marketing. It tells you what kind of content to produce and where to put it. It will also give you an idea of how much interaction to expect and how many people are searching for that term.
The content you produce must be optimised for SEO which essentially means that your keywords are contained in the article, the headers are using he keywords and that your article is a high quality, engaging piece of literature.
Images can be optimised with “alt” tags and file name descriptions as well as compressed for fast loading.
Your text should be broken up with images to help engage your readers and give more visualisation to your content.
How fast your content loads is very important. No one has patience to wait for a page to load anymore. Google is ranking pages and sites based on how fast they load and promoting especially quick content to the first page. Optimising your content for speed can be done using a few different techniques.
CDN – Content Delivery Network
A content delivery network will store your content on servers around the world and deliver it to people quickly from a nearby server. It’s the easiest and fastest way to make your content both fast and global.
Your website’s development has a lot to do with how it interacts with search engines. Both speed and keyword optimisations are fundamental to your site’s search engine success. Make sure you choose developers that are true experts in developing your software. Many times outsourced “self-proclaimed” experts will just use simple plugins or other “universal” techniques that won’t give your site the edge it needs over the competition and could even hurt your SEO.
Hosting still remains the number one factor for website speed. Make sure your host is fast and reliable. These two factors are very important for search engine rankings. Paying a little more per month is beyond worth it to get the speed and reliability your site needs more in order to compete in searches.
In conclusion, there are quite a few factors and even more technical aspects to getting a site to rank on the first search engine results page. Your might want to delve deeper into the subject or consult with a professional to get your questions answered and give your website the attention it needs.